Senokuniya faces Uji Bridge at the entrance to the Inner Shrine of Ise Jingu. Its ground-floor shop sells Kamiyomochi, an Ise speciality, along with monaka wafers, and the building also holds a dining room and a tea room. Meals include a Matsusaka beef roast beef bowl and a spiny lobster tempura bowl, and luggage is kept free of charge for shrine visitors, who are asked to buy a souvenir.