Located in Oharai-cho, the historic shopping street before Ise Grand Shrine's inner shrine, Uoharu Main Store has been a purveyor of local foods and souvenirs since 1931. The shop offers an array of Ise-Shima specialties including dried fish and seaweed, local sake, regional dishes like Ise udon and Ise soy sauce, and traditional Ise cotton textiles. It showcases the rich food culture of the Ise region through carefully selected products.