Sep 1, 0:00 – Sep 23, 15:00
Silver Week traffic restrictions
From September 19 to 23 the Ise-Nishi interchange exit on the Ise Expressway is closed, and from the 20th to the 22nd the Ise interchange exit is closed as well. From the 20th to the 22nd a shuttle bus runs from the car parks around Sun Arena. You cannot drive up to Naiku, so please plan your route around it.
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Henbaya Shouten Main Store

Hours8:00〜17:00(店内飲食 9:00〜16:00) / ※17時以前に売り切れる場合がございます。ご了承くださいませ。
ClosedMondays (the next day if Monday is a national holiday)
Parking約10台
Phone0596-22-0097
Address三重県伊勢市小俣町明野1430-1

It opens at 8:00, early enough to visit before the shrines.

Opening hours and closing days change often, so a listing here may be out of date. Check the shop's own website before you set out.

About this place

Henbaya Shouten Main Store is the original shop behind henba mochi, in Akeno in Ise. Alongside henba mochi it sells sawa mochi, kuro mochi, sekihan red-bean rice, kombu tsukudani and Ise tea. The building keeps the look of the early Meiji era and displays a Sanbo Kojin altar said to date from the shop's founding, and there is seating inside for eating on the spot.

Summarised from the shop's own website — henbaya.jp/tenpo_annai
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