Niken Chaya Mochi Kakuya Main Store is a historic mochi shop in Ise, founded in the Tensho era. Their signature mochi features smooth rice cake filled with sweet bean paste and dusted with soybean powder, best enjoyed fresh with Ise tea at the shop's traditional seating. The main store is surrounded by a folk crafts museum, miso brewery, and craft beer brewery, offering a glimpse into Ise's cultural heritage.